The old days of just advertising your business in a phone book or in a local directory have long gone. With the increasing globalisation of businesses and the ability to ship products to just about anywhere on the planet, your marketing needs to be as boundary-less as your products. That is why it is absolutely crucial for your business, no matter how big or small, to have a well-designed website dedicated to showcasing your products or services. This article will take a look at a few of the many reasons that your business needs a website that is professionally designed to succeed in the modern market.
Customers Follow Quality
If you were on the internet back in the early 2000s, you most likely saw many businesses that had a pre-made setup from sites like Geocities. These were fine for people who had no idea what the internet was about, and was a good way for you to put your phone number and information online. However, things have come on a long way since then and today, customers believe that the quality of a business’ website reflects the care that they put into their work. If you have a pastel color scheme with a few, low-quality images as your website, then customers will be inclined to think that you are not proud enough to show off your work. If you have a premium website that is well laid-out and designed, customers will know that you are a serious, modern business that deserves a second look and, perhaps, their money.
Good Web-Design Keeps Customers’ Interest
It is a well-known fact that you only have a customer’s attention for a few seconds before they want to move on to view another product or business. If your website is difficult to navigate, they will leave and go to another site where the information is more easily available. By having a site that is well-organised and efficiently directs the customers to information that is pertinent to their needs, you will be able hold your customers’ attention, increasing the chances of converting to a sale. So whatever type of business you run, a well-designed website can form a part of your sales funnel.
A Boost In Local Business
Another reason that you need competent graphical design and layouts along with content is so that you can use your website to capitalise on local business. If you own a coffee shop in your town, and someone wants to see which coffee shops are in the area, your website will appear via a search engine. As a result, the customer will be directed to your website to see what you have to offer them. If you have a combination of good products and a web design that is built to entice them, your local business transactions could rise significantly. This effect is multiplied when you consider the power of word of mouth.
Above are just a few reasons that illustrate the potential that your business has when it uses competent graphical designs and integrates aspects of proper layout. Your revenue, overall level of exposure, and profits from making sure this step of your business is complete, are highly likely to offset any costs that you incur to reach this level of professionalism.
Click here to see how Oishii Media can help you with your web design.